• Multi-year agreement gives RelaDyne total brand ownership of the March 5-7 NASCAR race weekend at Circuit of The Americas.
• RelaDyne and NASCAR at COTA will continue paying tribute to First Responders throughout NASCAR’s signature event weekend in Austin, Texas.
• Individual race tickets, weekend packages and camping options are available now by visiting nascaratcota.com or calling (833) 450-2864.

AUSTIN, Texas, Oct. 26, 2026 /PRNewswire/ — RelaDyne, North America’s leading lubricant distributor, will be the driving force behind the March 5-7 NASCAR at COTA race weekend through a new multi-year partnership with Speedway Motorsports. 

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The multi-year agreement will deliver unmatched brand visibility for the Houston-based RelaDyne and its subsidiaries with entitlements surrounding the entire weekend at Circuit of The Americas. RelaDyne’s Sun Coast Emergency Services division will jumpstart the events with First Responder Friday followed by the NASCAR O’Reilly Auto Parts Series race Powered by RelaDyne and the marquee DuraMAX Texas Grand Prix Powered by RelaDyne NASCAR Cup Series race on Sunday.

“RelaDyne’s partnership began last year with our DuraMAX’s brand entitlement of the DuraMAX Texas Grand Prix Powered by RelaDyne. After the results of last year’s program, we made the decision to expand RelaDyne’s role across the entire weekend’s events and races at COTA,” said Eric Royse, Chief Executive Officer of RelaDyne. “Owning the weekend at a marquee track on the NASCAR schedule is a great opportunity for RelaDyne to showcase not only our DuraMAX automotive brand, but our full suite of brands and services.”

“With RelaDyne headquartered in Texas, owning the weekend gives us a meaningful way to connect the RelaDyne company with our customers and our partners, not only here in Texas but in markets across the U.S. and internationally,” said Mike Cooper, Chief Commercial Officer of RelaDyne. “With the weekend ‘Powered by RelaDyne,’ it will allow us to highlight our DuraMAX automotive brand, showcase our heavy-duty and industrial Drydene lubricants and feature the amazing emergency response team with our Sun Coast Emergency Services division.”

Sun Coast Emergency Services First Responder Friday Powered by RelaDyne will highlight and honor law enforcement officers, firefighters and EMS professionals who serve communities across Texas. The signature community initiative will bring first responders, their families and the NASCAR community together for a special day of appreciation, setting the stage for an action-packed weekend of racing at Circuit of The Americas.

The 65-lap, 156-mile NASCAR O’Reilly Auto Parts Series race, which will also be Powered by RelaDyne, takes center stage on Saturday as the drivers will race around COTA’s internationally acclaimed permanent road course in Austin, Texas. The weekend culminates with the 95-lap, 228-mile DuraMAX Texas Grand Prix Powered by RelaDyne on Sunday, marking the third race of the season following the Daytona 500 (Feb. 21) and the Autotrader 400 at EchoPark Speedway (Feb. 28).

As the market leader in lubricants, fuel, diesel exhaust fluid (DEF) and industrial reliability services, RelaDyne serves industrial, commercial and automotive businesses across North America and internationally, and continues to expand with more than 200 locations nationwide. RelaDyne strives to deliver lubrication and fueling excellence that drives reliability, efficiency and profitability for every customer served to keep their businesses moving.

This multi-year partnership further reinforces RelaDyne’s commitment to utilizing the motorsports platform to showcase its brands. RelaDyne and its subsidiary companies have been involved with motorsports since 2017 through race entitlements and car sponsorships in NASCAR, INDYCAR and Sprint Car racing.

“We’re excited to see this continued partnership with RelaDyne grow around one of NASCAR’s premier race weekends,” NASCAR at COTA General Manager Mark Faber said. “RelaDyne’s commitment to striving for excellence in serving its customers directly aligns with the values of Speedway Motorsports. The NASCAR at COTA race weekend powered by RelaDyne will deliver high-octane action and energy for race fans, teams, RelaDyne employees and its subsidiary companies.”

Individual race tickets, weekend packages and camping options are available now at NASCARatCOTA.com. Family affordability remains a priority for NASCAR at COTA as tickets for children 12 and under start as low as $10 for Sunday’s DuraMAX Texas Grand Prix Powered by RelaDyne and are free on Friday and Saturday (ticketed adult required for all three days). The weekend will also feature the ever-popular Fan Zone that includes a variety of entertainment acts, NASCAR driver appearances and activities.

Race start times, television broadcast partners, any additional support series races and full on-track schedule will be announced at a later date.

About RelaDyne
RelaDyne is the leading North American lubricant distributor and a market leader in fuel, diesel exhaust fluid (DEF) and industrial reliability services, serving industrial, commercial and automotive businesses across North America. Founded in 2010 through the merger of four industry leaders, RelaDyne has grown to more than 200 locations through a strategic track record of acquiring and integrating top-performing companies. RelaDyne’s mission is simple: deliver lubrication excellence that drives reliability, efficiency and profitability for customers. By understanding the unique needs of every partner, RelaDyne Associates act as an extension of customer operations, providing the products, services, technical expertise, and supply reliability needed to keep businesses running at their best. Learn more at RelaDyne.com.

About Speedway Motorsports
Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.

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SOURCE NASCAR at COTA; RelaDyne