Strategic acquisition combines FlatRate’s 35-year legacy with Noor’s operational expertise to accelerate growth in logistics, warehousing, and moving services.

NEW YORK, Oct. 15, 2026 /PRNewswire/ — Noor Companies announced its acquisition of FlatRate, the New York-based company founded in 1991 and recognized for pioneering the guaranteed flat-rate pricing model in the moving industry.

The acquisition marks Noor’s strategic expansion into logistics, combining FlatRate’s established national and international operations with Noor’s expertise in staffing, workforce management, technology, and scaling service businesses.

Building on FlatRate’s 35-year reputation, strong brand recognition, and history of consistent, quality service, Noor plans to introduce FlatRate franchise opportunities, enabling entrepreneurs and business operators to leverage the company’s established brand, industry experience, and operating model in markets across the United States.

Habib Noor, founder and sole principal of Noor Enterprise, sees the acquisition as the foundation for significant growth.

“FlatRate has spent 35 years building a trusted brand and a reputation for quality service. By combining that legacy with Noor’s workforce expertise, operational infrastructure, and business development capabilities, we see tremendous opportunities for expansion. Our vision is to grow FlatRate through both company-operated locations and a national franchise network, while building a broader international logistics platform.”

FlatRate will continue operating under its established brand, with plans to expand its logistics, warehousing, and moving services through company-owned operations and franchising.

For Noor, this acquisition is more than entering a new industry. It is the beginning of transforming an established American brand into a broader international logistics and franchise platform

Contact: Jake Eletto, jake@noorinc.com

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SOURCE Noor Companies