Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced a strategic partnership with Zappi, the connected insights platform used by many of the world’s leading consumer brands including McDonald’s, PepsiCo and Vodafone. The collaboration introduces Vera, a specialized AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

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Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced a strategic partnership with Zappi, the connected insights platform used by many of the world’s leading consumer brands including McDonald’s, PepsiCo and Vodafone. The collaboration introduces Vera, a specialized AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today announced a strategic partnership with Zappi, the connected insights platform used by many of the world’s leading consumer brands including McDonald’s, PepsiCo and Vodafone. The collaboration introduces Vera, a specialized AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

Vera solves the “creation-to-decision” bottleneck by allowing creators to test videos and concepts before putting media spend behind them. Unlike general AI models that learn from the open internet, Vera draws on Zappi’s proprietary consumer insights and predictive technology trained to anticipate consumer response to advertising. Validated against hundreds of digital ads evaluated by real consumers, Zappi’s model correctly identified stronger creative across key metrics 86-93% of the time.

When Picsart creators select Vera from the Agent Marketplace, it will deliver two core capabilities: audience insights, surfacing preferences and behaviors to inform creative strategy, and creative validation, scoring ad content before it goes live to identify what resonates and what needs improvement. Working through the Agent Marketplace, these autonomous agents coordinate seamlessly; video-focused agents can immediately interpret Vera’s insights from Zappi to generate optimized creative versions in real time.

Mikayel Vardanyan, cofounder and COO of Picsart, said: “We’re building Picsart to become the world’s largest AI-powered media production and distribution platform, connecting every stage of the media lifecycle. With Zappi integrated into our agent platform, brands can not only create content with AI, but validate how it will resonate with consumers before distributing it at scale. It’s an important step toward a future where creation, consumer intelligence, optimization, and distribution all happen within one connected ecosystem.”

While AI has accelerated content creation, it has shifted the primary challenge to decision-making, knowing which creative will actually perform. Vera brings Zappi’s proprietary consumer insights directly into the creative workflow, giving creators access to consumer evidence that informs, validates and optimizes creative without adding separate research steps. Vera grounds its recommendations in evidence from real consumer research rather than relying on theoretical consensus.

Steve Phillips, Founder & Chief Innovation Officer, Zappi, explains: “AI has transformed how quickly marketers can create, but speed alone doesn’t tell you whether an idea will connect with people. The opportunity now is to bring consumer understanding directly into the creation workflow — so insight can inform the idea, help teams improve it and give them greater confidence before it goes live. When you combine the creative power of AI with evidence from real consumers, insight stops being a separate step and becomes part of how the work gets made.”

Zappi combines millions of consumer data points gathered through years of testing ads with proven methodologies for understanding what captures attention, creates emotional connection, builds brands and drives action.

Picsart’s Creative AI Agent Marketplace is an evolving ecosystem where creators can browse, hire, and manage both Picsart-built and third-party agents to scale creative teams on demand. By integrating directly into Picsart’s editor and brand assets, these agents allow teams to streamline workflows and scale output.

Notes to Editors

About Picsart

Picsart is the AI-powered platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship.

About Zappi

Zappi is a leading consumer insights platform that helps brands win with consumers. Trusted by more than 350 brands worldwide, Zappi delivers connected, continuous insights across advertising, innovation and brand, helping teams make faster, smarter decisions with the voice of the consumer at the center. A certified B Corp and award-winning insights technology company, Zappi has more than 300 employees across 13+ countries, with offices in Boston, London and Cape Town.

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