Report examines how ActivTrak helps organizations assess AI’s impact on work and identify opportunities for automation

AUSTIN, Texas, Oct. 7, 2026 /PRNewswire/ — ActivTrak today announced it has been featured in a new industry analyst report on its growing work intelligence capabilities. The report, ActivTrak expands into workflow optimization with Work Intelligence Platform, published by 451 Research, part of S&P Global, examines the company’s evolution beyond workforce analytics to provide broader work intelligence across people, process and technology.

The report comes as organizations face growing pressure to demonstrate that investments in AI and automation improve how work actually gets done. According to 451 Research’s Voice of the Enterprise: Workforce Productivity & Collaboration, Digital Workplace Decision-Makers 2025 survey, 52% of respondents cited integrating AI and generative AI into workflows as a leading priority for the next 12 months, while 45% selected increasing automation to streamline employee processes.

Against this backdrop, organizations are looking beyond AI adoption to understand its impact on work itself.

“Companies are investing aggressively in AI, but adoption is only the beginning,” said Heidi Farris, CEO of ActivTrak. “Leaders need to know where AI and automation can meaningfully improve work, what they should change first and whether those investments actually deliver results. The opportunity is to turn that evidence into a continuous improvement cycle that informs where the business invests and how work evolves over time.”

“The progression, from tracking basic AI usage to measuring AI’s effect on productivity, cost and output, is central to why Work Intelligence is gaining relevance now,” said Ethan Ray, Senior Research Analyst, 451 Research by S&P Global.

ActivTrak provides a continuous view of digital work across applications and transforms behavioral work data into insights, benchmarks, recommendations and measurement. This helps organizations understand workforce capacity and productivity, assess how AI affects work, identify opportunities to improve workflows and automate work, and measure whether changes deliver meaningful business impact.

Turning Work Intelligence Into Workflow Improvement

The new report highlights ActivTrak’s expansion into workflow optimization as a significant part of its broader work intelligence strategy. “ActivTrak Workflow turns behavioral work data into work intelligence, revealing where friction, repetitive work and inefficiency affect capacity,” writes Ray.

ActivTrak Workflow extends visibility beyond individual applications and predefined processes to reveal work across and between systems. Using aggregated intelligence at the task, role and team level, it helps organizations surface repetitive work, bottlenecks, technology friction and other opportunities for improvement; determine where AI, automation, workflow redesign or other interventions can create value; and measure what changes after action is taken.

The approach is designed for less-structured knowledge work that can be difficult to understand through traditional system data alone. As Ray writes, “Process-mining tools reconstruct detailed event sequences in repeatable, transaction-heavy processes; ActivTrak instead emphasizes continuous discovery across less-structured, cross-application knowledge work.”

Putting AI in the Context of Work

The report also highlights how ActivTrak connects AI usage to the broader context of work. Rather than analyze AI in isolation, ActivTrak shows how AI and other technologies fit into the way work gets done — including activity that spans systems and tools adopted outside central procurement.

This cross-application perspective puts AI alongside the other factors that shape capacity, productivity and performance. As a result, leaders gain a clearer view of how technology changes the composition of work itself — including the balance between human work, AI-assisted work and the technologies that connect them.

To learn more:

• View ActivTrak Workflow in action
• Read the full 451 Research Market Insight Report: ActivTrak expands into workflow optimization with Work Intelligence Platform.

About ActivTrak

ActivTrak provides the work intelligence organizations need to understand and improve work in the AI era. Its award-winning technology combines privacy-first behavioral data across people, process and technology to provide a continuous view of how work gets done. This helps leaders measure AI impact, optimize productivity and capacity, identify workflow and automation opportunities, and improve operational performance. ActivTrak is trusted by more than 9,500 organizations worldwide and recognized by Deloitte’s Technology Fast 500, Inc. 5000, TrustRadius and G2. The company is backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners. Learn more at www.activtrak.com.

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SOURCE ActivTrak